On Feb. 27, researchers at the University of London published a paper saying that Google’s efforts to personalize search results may actually do more to help advertisers target users than help searchers find what they want.
And Wadhwa, who posted an influential blog Jan. 1 criticizing Google’s search results, has continued to speak out.
Critics such as Wadhwa accused Google of not doing enough to stop content farms from manipulating its search results. When some people click on those results, they go to pages that often include Google text or ads – Web traffic with the potential to earn revenue for the website and for Google. In that scenario, Google is not just allowing poor content, it is directly profiting from it.
Google’s search quality “has been getting worse for the past two or three years,” Wadhwa said. “I’ve had tremendous feedback from all around the world; people agree with what I said. Google is now on the
Google also recently introduced an anti-spam tool, dubbed Personal Blocklist, that can be installed in the company’s Chrome browser and that allows users to block specific sites. More than 75,000 people installed it during its first week, and 84 per cent of the sites users complained about will be affected by the change. While Google has allowed users some limited control of the ranking of their search results in the past, this is the first time it has allowed users to automatically block all results from a site.
And Wadhwa, who posted an influential blog Jan. 1 criticizing Google’s search results, has continued to speak out.
Critics such as Wadhwa accused Google of not doing enough to stop content farms from manipulating its search results. When some people click on those results, they go to pages that often include Google text or ads – Web traffic with the potential to earn revenue for the website and for Google. In that scenario, Google is not just allowing poor content, it is directly profiting from it.
Google’s search quality “has been getting worse for the past two or three years,” Wadhwa said. “I’ve had tremendous feedback from all around the world; people agree with what I said. Google is now on the
Google also recently introduced an anti-spam tool, dubbed Personal Blocklist, that can be installed in the company’s Chrome browser and that allows users to block specific sites. More than 75,000 people installed it during its first week, and 84 per cent of the sites users complained about will be affected by the change. While Google has allowed users some limited control of the ranking of their search results in the past, this is the first time it has allowed users to automatically block all results from a site.
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