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Thursday, February 3, 2011

Google’s accusation that Microsoft is copying its search results

Google’s claim was first reported yesterday by Danny Sullivan on the technology blog Search Engine Land. Mr. Sullivan’s article published details of Google’s “sting operation,” which the company says proves Bing is using Google’s search results to improve its own service. Amit Singhal, who helps oversee Google’s search ranking algorithm, was quoted as saying Microsoft’s actions consituted “cheating.”

Shortly after, Microsoft corporate vice Harry Shum offered a somewhat restrained response on Bing’s search blog, calling the article “interesting” and Google’s investigation and complaint “a spy-novelesque stunt.” Mr. Shum also wrote that Bing uses “over 1,000 different signals and features in our ranking algorithm” and Microsoft “never set out to build another version of an existing search engine.”
Separately, a Microsoft spokesperson stated “We do not copy Google’s results.”
Drawing attention to the timing of Google’s revelation, and offering another opportunity for debate, Mr. Shum and Google engineer Matt Cutts appeared onstage together yesterday morning at a panel discussion organized by Microsoft about the future of search.

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